As a product that enhances the quality of life and happiness, small household appliances have become the new favorites of users and the market due to their excellent appearance, rich functions and convenient use. The prevalence of the "lazy economy" has made small household appliances one of the indispensable products in modern life. In the face of constantly escalating user needs, small household appliances are gradually developing in the direction of intelligent and healthy, bringing users a more intelligent and convenient experience. At the same time, the prevalence of the small home appliance industry has also injected fresh vitality into the traditional home appliance market.
According to the latest "Report on China's Home Appliance Market in 2020" released by the China Electronics Information Industry Development Institute, the retail sales of my country's home appliance market in the first half of 2020 was 369 billion yuan, a year-on-year decrease of 14.13% compared to last year. Contrary to the trend, an increase of 12.4% year-on-year. Small household appliances such as dishwashers, handheld vacuum cleaners, hairdressing and beauty instruments, wall breakers, air fryer, massage chairs, cleaning machines, air purifiers, humidifiers and other small household appliances have appeared to varying degrees. sell like hot cakes.
During the epidemic, as people stay at home longer, the frequency of use of small household appliances with rich functions and convenient use also increases, coupled with the popularity of e-commerce shopping and the characteristics of low unit price, small size, and no on-site installation of small household appliances. , And became one of the categories that achieved positive growth in the home appliance industry during the epidemic. In the post-epidemic era, the popularity of small home appliances remains unabated, the market scale continues to expand, and domestic and foreign markets continue to heat up.
Compared with durable household appliances such as black and white appliances, small household appliances are mainly used to meet consumer demand for scene-oriented life. There are relatively more sub-categories. For consumers, optional attributes are also available. More. The most common small household appliances on the market are small kitchen appliances, such as small steamers, small ovens, toasters, juicers, wall breakers, soymilk machines, etc. Small kitchen appliances with multiple functions and forms can be better To meet culinary needs. In addition, there are emerging small home appliances with stronger segmentation attributes to meet the needs of emerging consumer groups.
Based on the user's demand for product upgrades, in order to better meet their use needs, we can also see the innovations made by small household appliances in subdivision fields. The product structure upgrade trend is very obvious. The market share of high-end, smart and healthy small home appliances is constantly increasing. It is not difficult to find in the purchase that consumer groups are more inclined to fashionable and healthy small home appliances. At the same time, consumer groups' demand for small home appliances is increasing day by day. In order to promote the consumption upgrade of small home appliances, small home appliances with innovative functions have become the focus of the small home appliance industry.
It is worth mentioning that, in order to cater to the tastes of the young consumer groups, many small home appliance brands have also co-branded with IP cross-border, launching a variety of IP co-branded customized small home appliances products. At the just-concluded AWE 2021 exhibition, we saw the multifunctional hot pot co-branded with Coca-Cola, the kettle cooking machine sandwich maker co-branded with Doraemon, and other products co-branded with HELLO KITTY on Joyoung’s “Moe Tide Kitchen”. Milk pot cooking machine oven, etc., the product has excellent appearance, rich functions, and cross-border customization with IP, which is very eye-catching, and consumers' desire to buy continues to rise. In addition, with the development of Internet technology and the gradual popularization of smart home appliances, small home appliances will also be more connected to the Internet to achieve intelligent control, networked control and other functional operations.
Small household appliances have low unit prices and multiple functions, which can bring more convenience and comfort to our daily lives. In recent years, the small household appliance industry has developed rapidly. In the face of escalating market demand, the small household appliance industry is constantly changing and innovating, and its products are moving towards the trend of intelligence and health. At present, the market share of small household appliances in our country is not high, and the market penetration rate is low. The industry still has a lot of room for development.
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